Google Analytics WordPress for Beginners
Do you know Google Analytics in WordPress? You must know, how people interact with your website is important to your success. And the best way to know your audience is through your traffic stats. This is what Google Analytics provides for FREE. In this blog, we will share why Google Analytics is important. How can you work with Google Analytics on your WordPress blog or your other website?
What is Google Analytics?
Google Analytics is a web service offered by Google. This tracks the traffic and provides the report. Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service on the Internet.
How does it Work?
Google Analytics is software that is connected to your website through a piece of tracking code. This is a small piece of JavaScript code that is made within your analytics account. The account holder generates this code. Then, places this code to the HTML back end.
Why is Google Analytics Important for Bloggers?
Once you start blogging, your first goal is to get more traffic and subscribers to your website. Google Analytics helps you to make data-driven decisions by providing you with the required stats. Google Analytics is the most popular tool you can use to measure those visitors. You should not use a tool because it is popular. Google’s tremendous cloud infrastructure allows them to rip through very large data sets rather quickly. They use the data to make informed business decisions. Google Analytics is a very important digital marketing tool, Google Analytics is now the most widely used web analytics service on the Internet.
Who visits your website?
This part of analytics gives you information about the geographical location of your audience, who are visiting your site, which browser did they are using to visit your site, and other important information such as, screen resolution, JavaScript supports, Flash support, language and more.
This data is extremely useful, and it can help you in numerous ways. When getting a custom design, you can use data from the user. This is to make sure that your site will be compatible with the user.
What do people do when they are on your website?
You can track the user on your website. How long they stay on your website? What do they do? What is the bounce rate (the percent of users exit your site on the first visit)?
By using this information, you can decrease the bounce rate and increase your page views.
When do people visit your website?
By looking at perfect hours in the day, you can publish your post. You should post your blog at the time when traffic is more on your website. If that time zone is not compatible with your time, then you can schedule a time for your post. This will help to increase traffic to your site.
How do people find your website?
This part of your analytics shows you where did the user come from? For example Search Engines, Direct Links, Referral links from another site.
It shows you what percentage of your visitors came from which source. Google Analytics gives you a failure or disintegration of each of these categories. If the failure is in the search engine category, then it shows you which search engine got breakdown.
How do people interact with your content?
Google Analytics provides you report about the interaction of the user with your website. How the user interacts with your website’s content. It shows you how many users clicked on which link on your site and much more. You can run A/B split tests by creating content experiments in Google Analytics. This will help you to understand what works best to meet your goals. By seeing the answers to the questions, you can focus on the strategies that work for your site and eliminate those who don’t work.
How to Sign up for Google Analytics
Step 1: First you need to create a Google Analytics account. For this, visit Google Analytics Sign-up Page. If you already have Gmail or Google account, then you can use that to sign-in. If you do not have an account with Gmail, then you will have to create an account.
Step 2: Once you sign-in with your Gmail account, you will be re-directed to a screen where you will sign up for Google analytics with your Gmail account.
Step 3: On the next page, you will be given a choice to choose a website or mobile app. Make sure you select a website. After this, you need to enter an account name. It will be your Google Analytics profile name for this website. It will ask you for some information about the Website name, website’s URL, country, and the time zone. Once you have entered this information, click on the Get Tracking ID button. Google Analytics terms and services page will appear. And you must agree to terms and services, so click on I agree to button.
Step 4: Now, you will get your Google Analytics tracking code. You can copy this tracking code. You will need to enter this code on your WordPress site. Now, you can easily create your Google Analytics account. And analyze the ups and downs of your website rather than ranking your website.
This is how you can create your Google Analytics account and use web service offered by Google.